Custom Email Marketing


EXPLAINING COMPLEX TOPICS CLEARLY, AND TO THE RIGHT AUDIENCES, HELPS DRIVE REPUTATIONAL GROWTH

One critical element of Suffolk’s boost in the U.S. News rankings is a suite of custom newsletters. Regular media coverage in the digital news blasts offers proof of excellence.

My Role: Communications Director, Suffolk University, Office of Public Affairs

Client: Dean and Suffolk Law faculty

Goal/Challenge: Create strategic plan for rankings success across multiple academic areas.

Results: The communications plan I built and executed with faculty was multifaceted, including custom email newsletters, advertising, social media, and successful media pitches.

Working closely with professors, I helped drive multiple top 25 rankings in US News and the No. 1 ranking in legal technology in preLaw/National Jurist.